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AfricApps Agenda

Day one - Tuesday 12th November 2013

Mobile Marketing Focus Day

11.10  Refreshments & Exhibition Visit

12:00 Introduction by Session Chair

Embracing the Opportunity Of Mobile Marketing In Africa  

12:10 Building Brand Relationships Through Mobile Engagement
B Bonin Bough, Vice President Global Media and Consumer Engagement, Mondelez International

12:30 Developing a Global Brand Through Mobile Engagement Innovation

12:50 Networking Lunch and Breakout Sessions

14:05 Understanding the potential of SMS Marketing to the African Consumer  
Candice Goodman, Managing Director, Mobitainment

14:25 Integrating Mobile Engagement as Part of An Overall Brand Strategy
Russel Stromin, CEO, Strike Media

14.45 Understanding the Power of Mobile Marketing to Deliver a Strong Message

15:35 Networking Break and Developer Outbreak Sessions  

16:35 Nandos Interactive Case Study
Guy Carter, Marketing Manager, Nandos International

17:20 Beer and Pizza Reception

18:20 End of Day One and AfricaCom Awards 2013

Day two – Wednesday 13th November 2013

12:00 Chairman’s Opening remarks

The Role of Google in the African App Ecosystem

12:10 Android Developer Workshop

  • Combining good content with a social angle
  • How to promote and market your app
  • Utilizing the full potential of Google on your app

13:35 Networking Lunch and Developer Outbreak sessions

14:35 Developer Workshop Opportunity

14:55 The State of Mobile Apps in Africa

15:15 Networking Break and Developer Outbreak sessions

16:35 Mobile Apps Dragons Den and Investment Interactive Panel

17:15 End of Day Two and Networking Drinks Reception 

Day three - Thursday 14th November 2013

12:00 Chairman’s Opening remarks

Developing the Connection Between Social and Mobile

12:05 Facebook Developer Garage

13:30 Networking Lunch and Developer Outbreak sessions

14:30 Mxit App Developer Boot Camp

Appsolutely Fabulous: Case Studies from SA Developers

16:00 Interactive Case Study: Developing Apps on the Android Platform

16:40 Creating a Successful MVNO in a growing app market place  

17:00 End of Day Three and Close of AfricApps


  • ACE Consortium
  • Airtel
  • Alcatel-Lucent
  • Alpha Networks
  • Amdocs
  • BCSG
  • BTCL
  • Check Point Softward Technologies
  • China Telecom
  • Cisco
  • Mahindra Comviva
  • Conax