Enhancing Digital Communications in Africa

11 -13 November 2014: CTICC Cape Town, South Africa

A NEW EVENT FOR A NEW ERA: TECHNOLOGIES, MODELS & SERVICES FOR A DATA-CENTRIC WORLD

AfricApps Agenda

DAY ONE – TUESDAY 12TH NOVEMBER 2013

Mobile Marketing Focus Day

11.10  Refreshments & Exhibition Visit

12:00 Introduction by Session Chair

Embracing the Opportunity Of Mobile Marketing In Africa  

12:10 Building Brand Relationships Through Mobile Engagement
B Bonin Bough, Vice President Global Media and Consumer Engagement, Mondelez International

12:30 Developing a Global Brand Through Mobile Engagement Innovation

12:50 Networking Lunch and Breakout Sessions

14:05 Understanding the potential of SMS Marketing to the African Consumer  
Candice Goodman, Managing Director, Mobitainment

14:25 Integrating Mobile Engagement as Part of An Overall Brand Strategy
Russel Stromin, CEO, Strike Media

14.45 Understanding the Power of Mobile Marketing to Deliver a Strong Message

15:35 Networking Break and Developer Outbreak Sessions  

16:35 Nandos Interactive Case Study
Guy Carter, Marketing Manager, Nandos International

17:20 Beer and Pizza Reception

18:20 End of Day One and AfricaCom Awards 2013

DAY TWO – WEDNESDAY 13TH NOVEMBER 2013

12:00 Chairman’s Opening remarks

The Role of Google in the African App Ecosystem

12:10 Android Developer Workshop

  • Combining good content with a social angle
  • How to promote and market your app
  • Utilizing the full potential of Google on your app

13:35 Networking Lunch and Developer Outbreak sessions

14:35 Developer Workshop Opportunity

14:55 The State of Mobile Apps in Africa

15:15 Networking Break and Developer Outbreak sessions

16:35 Mobile Apps Dragons Den and Investment Interactive Panel

17:15 End of Day Two and Networking Drinks Reception 

DAY THREE – THURSDAY 14TH NOVEMBER 2013

12:00 Chairman’s Opening remarks

Developing the Connection Between Social and Mobile

12:05 Facebook Developer Garage

13:30 Networking Lunch and Developer Outbreak sessions

14:30 Mxit App Developer Boot Camp

Appsolutely Fabulous: Case Studies from SA Developers

16:00 Interactive Case Study: Developing Apps on the Android Platform

16:40 Creating a Successful MVNO in a growing app market place  

17:00 End of Day Three and Close of AfricApps

 

Contact Us

Delegate Bookings

Customer Services
Email: itmevents@informa.com
Telephone: +44 (0)20 7017 5506

Exhibition & Sponsorship Sales

Jean-Pierre Bird
Email: jean-pierre.bird@informa.com
Telephone: +44 (0) 20 701 75823

Marketing & Press

Subuola Akinkugbe
Email: subuola.akinkugbe@informa.com
Telephone: +44 (0)20 3377 3161

Speaking Opportunities & Agenda

Julie Rey
Email: julie.rey@informa.com
Telephone: +44 (0)20 7017 5394

Operator enquiries and bookings

Aleksandra Mikula
Email: aleksandra.mikula@informa.com
Telephone: +44 (0)20 7017 5253
 

Operations, Venue & Exhibitor Logistics

Gareth Hamer
Email: gareth.hamer@informa.com
Telephone: +44 (0)20 7017 4056

Chinese Agency

Bonnie Guo
CCPIT Electronics & Information Industry Sub-Council
Address: 2/F Electronics Bldg., No. 27 Wanshou Rd., Beijing 100846, China
Telephone: +86 10 6820 0647
Fax: +86-10-8011 5555-373 226